DOBRO is a brand of dry-cured meats made from the Slavonian pig.
In Croatian, the word dobro means agricultural holding, but for us, it means a piece of land on which we create products made up exclusively of good-quality ingredients. Besides, the word dobro in Croatian also means good, thus encapsulating the very essence of our business – doing good for the sake of our people and the whole region of Slavonia.
DOBRO is a brand of dry-cured meats produced by Žito Group, the leading agricultural and food industry in Slavonia. Žito Group consists of 29 companies and employs 1,500 people.
The whole production process of dry-cured meats takes place within a radius of 90 km from the production plants, thus ensuring a full production control. In cooperation with our partners, we have almost 80,000 ha of arable land at our disposal, encompassing several different locations. On our own fields, we grow raw material for the production of feedstuffs in our factory Vitalka. Another agricultural branch developed within the Group is livestock farming. It comprises six pig breeding farms, three dairy farms, three farms of yearling cattle for fattening and farms of laying hens. The feed produced on our fields is used to feed the animals bred on our farms. That way, production is kept in one place, which in turn enables us to manufacture products of high quality and distinctive taste.
Production process of DOBRO products ensures and monitors complete traceability and consistent product quality.
Through all the stages of production and storage, health safety of our products is ensured through application of the HACCP system and prerequisite programs (GMP, GHP and SSOP). Our production complies with the standards of food quality and safety, which is confirmed by the internationally recognized IFS and BRC certifications we hold.
We recognize and implement the requirements of the market and continuously raise our employees awareness of the importance of their work in achieving and maintaining quality and safety, through precisely defined responsibilities and adequate training. We continuously follow and comply with all the relevant global standards and legal regulations.
We carefully select the suppliers for raw and production material, who are obligated to comply with the requirements related to high levels of safety and quality. Great attention is paid to hygiene standards, and we make sure, on a daily basis, that our production lines and other production areas are perfectly clean. Health safety of all our products placed on the market is guaranteed, and products are all safe for consumption.